Project Type: Creation of Sales and E-commerce Website - Optum: 2015

GoodSleep is a curated sleep improvement solution for consumers conveniently packaged into a box! Available online and off-the-shelf, Good Sleep combines a proven online sleep improvement program, personalized sleep support, and easy sleep tracking in one effective, integrated program. 

I managed and directed the team responsible for the user experience, design and content for the online website and physical product packaging.


Final designs for GoodSleep Website



We used our "Jenny Persona" to help validate our design decisions.

GoodSleep Jenny Persona



Wireframing the GoodSleep splash page.

GoodSleep Wirefame